You don’t ask someone to hand you a supple facial tissue. You say Kleenex®. Do you reach for a fluorescent yellow outlining marker? No. You go for a Hi-Liter®. Want a yummy stick-laden frozen fruit treat? Pass. I’ll have a Popsicle®.
That’s the essence of branding®. Becoming a household name. The one people think of first. Top of mind – all the time. Now quick…name a hybrid car.
I thought so.