Toyota

1180 Vandiver Drive
Directions Columbia, MO 65202

  • Sales: Call or Text (573) 445-4450
  • Service: Call or Text (573) 445-4450
  • Parts: Call or Text (573) 445-4450
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PLEASE PASS ME A PRIUS

 

You don’t ask someone to hand you a supple facial tissue.  You say Kleenex®.  Do you reach for a fluorescent yellow outlining marker?  No.  You go for a Hi-Liter®. Want a yummy stick-laden frozen fruit treat?  Pass.  I’ll have a Popsicle®.

That’s the essence of branding®.  Becoming a household name.  The one people think of first.  Top of mind – all the time.  Now quick…name a hybrid car.

Prius®.

I thought so.

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